Professional Local SEO Service: Why You Can’t Ignore It

You might be puzzled a bit hearing the term ‘local SEO’. What is it? And do you really need it? If these questions are taking shape in your mind, you are not alone. Many people, even if they have an overview of SEO services, don’t have clear answers to these aforesaid questions. However, understanding local SEO is not that much difficult.

Basically, Local SEO is the optimization process for local search engines. Most small businesses depend on local market. They cannot survive if they don’t get customers from their local market. This is where local SEO steps in. Professional local SEO services enhance the visibility of business in a local search engines. NAP (Name, Address, and Phone number) of a business and customer reviews are some of the many local ranking factors, which impact local rankings. Below mentioned are six main local SEO strategies:
       

• Creating local business pages for leading search engines
• Optimizing and properly categorizing local business pages
• Accurate business citation
• Online business reviews
• Top quality images
• Optimization of business website

In addition to these strategies, a professional SEO company may devise other action points based on the needs of a particular business. Just like regular SEO, local SEO strategies differ for each business domain. Local SEO, if done properly, certainly increases sales. 

EZ Marketing Tech is a leading local SEO expert in Beverly Hills.  We have helped many small businesses create a strong local presence on the web. Request a callback to know how we can help you.

Google Places – A Better Way to Target Local Audience

As searches on the internet become increasingly local in intent, businesses need to think of ways of turning them to their favor. Whether on computer or mobile devices, local searches is now a common phenomenon these days. Keeping this trend in mind, it is important for businesses to incorporate a strategy that helps them beat their local competitors and enables them to be the preferred choice of local people in need of their products or services. But, how can one achieve this? Working with a Google places optimization services company is the way to go about it.

So, what is Google Places and how can it be fruitful? Google places or Google Maps, in simple terms, is a way to market your business on a local level. For people serving Beverly Hills, they need Google places optimization services to get the attention of potential customers as well as search engines for this particular area.

Even if you aren't faring well in terms of organic results, you can still make amends and get yourself higher up the local chart with the help of Google places. The advantages don't end here. As Google maps represent you as a physical entity, the chances that people will buy from you are higher.